Transformational thinker laser-focused on emotional messaging that resonates with consumers to boost brand awareness, engagement, and revenue.
Attuned interpreter between executive leadership and agencies that exceeds business expectations.
Nimble executive who leads global teams.
​Education
-
MBA, Marketing – Fordham University Gabelli School of Business – New York, NY
-
BA, Communications and Film – Boston College – Chestnut Hill, MA
Certifications
-
Film Production and Cinema Studies – New York University Tisch School of the Arts – New York, NY
“Dedicated, hardworking, reliable, intelligent, and refreshingly honest….Her kickass sense of humor doesn’t hurt either.”
- Pamela Nemoto, VP, International Programming at Starz
WHO I AM AND WHAT I BRING
-
An original storyteller that elevates brands to the next level
-
An intuitive emotional intelligence that can read every room and situation
-
A love of industry trends
-
An approachable authenticity that can both listen and influence
-
A drive to support initiatives that strive to make a positive imprint on the world
-
A prolific writer who strives for engagement and clarity
-
Unorthodox thinker laser-focused on cutting-edge opportunities
-
Liaison between leadership and agencies who translates creative strategies and their logic
-
Unconventional performer with right-brain and left-brain thinking
-
A profound sense of adventure and creativity​
CAREER HIGHLIGHTS
Burke Consulting
Fractional CMO | San Francisco, CA
-
Built narrative for A.I. startup that secured $6M in seed funding
-
Grew online engagement 50x for entrepreneur with integrated paid / organic media
-
Designed pitch for gaming company, winning funding to shoot its first-ever TV pilot
VISA, INC.
North America Marketing Lead | San Francisco, CA
-
Managed campaign’s ad production process from storyboard to final edits.Outpaced average MROI 3x ($5.20)
-
Saved $20M+ in production costs when ads were repurposed globally
-
Exceeded 65% social VCR, 90% on digital, for :15 spot
-
Created U.S. cross–border ad campaign that swayed 7 regions to depart from original global creative
-
Doubled email subs to 10M in < 1 year after developing consumer-focused content strategy
THE WALT DISNEY COMPANY
Marketing Director | Glendale, CA
-
Secured 100+ brand partners, equivalent to $16M in earned media, by targeting Gen Z
-
Locked-in 25 co-branded, merchant funded campaigns with $750K-$1.5M forecasted revenue
TRIAD RETAIL MEDIA
Senior Marketing Manager | San Francisco, CA
-
Boosted ad revenue 18% in 6 months by creating powerful brand stories backed by data​
POPSUGAR
Senior Marketing Manager | San Francisco, CA
-
Brokered dozens of barter campaigns valued from $12K – $6M to accelerate brand recognition.
-
Gained $200K in incremental revenue for a client in ~2 hours with first-of-its-kind social campaign
-
Increased email open rate 8% and CTR 100% with improved content and affiliate links
